A Golden Opportunity - GET A FREE COPY OF "12 SIMPLE STRATEGIES TO BECOMING A GLOBAL BRAND"

Dear friend,

I have determined to add value to the lives of others, especially those in my sphere of influence. In the spirit of love for my friends and fans, I have decided to give out copies of '12 Simple Strategies to Becoming a Global Brand' e-books FREE for the next 7 days. You have the opportunity to freely download the book till Sunday October 18, 2015 before it goes back to the retail price of $4.99.

FREE DOWNLOAD AVAILABLE AT:

https://www.smashwords.com/books/view/552816

A review of the book on the download page will be highly appreciated.

This is your season!

Moses Olanrewaju Bolarin

NEW BOOK RELEASE: 12 SIMPLE STRATEGIES TO BECOMING A GLOBAL BRAND

Dearly Beloved Fans!

Greetings! I am highly excited to inform you that ’12 Simple Strategies to Becoming a Global Brand’ is finally released.

The print versions are already available on Amazon, Createspace, Lulu and several online retail stores.

The e-book version is presently in a pre-order status on various online retailer stores (including Barnes and Noble, Kindle, Kobo, Smashwords, etc).  The release date is Sunday October 11 2015. Here’s a little bit about the book:

A self-help book that will help show simple strategies to identify personal potentials, and then create, develop, deploy, and make one’s personal brand a global success. Just like beautiful butterflies emerge from a cocoon, people with little confidence can suddenly recognize their strength and skills can be enjoyed, shared and beautify other people’s lives by the growth of their Personal Brands.

You can find out more about the book here: 

http://lanrebolarinbooks.blogspot.com.ng/2015/07/12-simple-strategies-to-becoming-global.html

Few excerpts from the book are already published as posts on this blog. Your candid comments or reviews are welcome. Sample downloads are available on Createspace and Lulu. An intelligent, thoughtful and balanced review of the book will be highly appreciated. You may state what you liked and/or what you didn’t like.

I appreciate what you are doing for me. Thanks for your consideration. I’m looking forward to hearing from you.

Moses Olanrewaju Bolarin.

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* Reviews can be sent to my e-mail box (lanbomoe@gmail.com) or submitted online:

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Read  my Smashwords Interview: https://www.smashwords.com/interview/MosesOlanrewajuBolarin

Moses Olanrewaju Bolarin's Author Interview at Smashwords

Hello Beloved Fans!
This is to inform you that I've published an in-depth Q&A interview at Smashwords, and would love to invite you to comment on this blog and suggest additional questions you'd like to see answered in my interview.

Kindly view the interview at:

https://www.smashwords.com/interview/MosesOlanrewajuBolarin

Many Thanks.

Sincerely,

Moses Olanrewaju Bolarin

STRATEGY 3: Create Your Brand Identity - 6. Determine Your Brand Style

The way you do things is your brand style. It is your approach to creating solutions for your brand. Your brand style is the distinct fashion by which you do things. It is the modus operandi of your brand. You must make sure that there is a standard method of doing your thing. 

To start a new chapter in your life, you may have to slightly modernize your style while still maintaining your uniqueness.

STRATEGY 3: Create Your Brand Identity - 5. Showcase Your Brand Image

In Hamlet, Shakespeare says, "The apparel oft proclaims the man." Your brand image is the perception of your brand by others. You therefore need to put a lot of work into it. Epictetus, the Greek stoic philosopher, states, "Know first who you are; and then adorn yourself accordingly." If you are building a personal brand, effort must be put into how you look. This will first of all tell people that you believe in taking seriously your image building efforts. 

Secondly, you tell them that you believe they are worth making an effort for. They need to see that you know that they're worth impressing. This is a display of respect and people will be much more willing to take you seriously.

Showcasing your brand image also involve maintaining a positive public image. After creating a positive image of your brand, publicize it. Publicity makes people aware of whom you are. It is very good for building brands. Find the place where you are created to be number one.

STRATEGY 3: Create Your Brand Identity - 4. Choose Your Ideal Brand Color

You need to have unique colors that your brand will be identified with. Color is important to validating your personal brand by passing a great message about your brand. Your brand color is the most significant element of your visual brand identity because it stirs up emotions in people. This makes them to remember your brand. Thus, choose colors that best represent your personality and your brand.

The Color Marketing Group did a study on colors, and it shows that:

·         Color increases brand recognition by up to 80 percent.

·         Color improves readership as much as 40 percent.

·         Color accelerates learning from 55 to 78 percent.

·         Color increases comprehension by 73 percent.

·         Color ads are read up to 42 percent more than similar ads in black and white.

·         Color can be up to 85 percent of the reason people decide to buy.

Colors communicate. Each hue signifies diverse attributes about a brand. You are a brand, and you need to know that colors have meanings and make bold statements. You must think through those meanings before you can determine that your preferred color will be your customers’ preference too.

You may have to invest in the services of a professional designer in choosing and/or combining your brand colors. It’s really worth the initial expense to ensure that you get your brand color choices right the first time. Just like your brand logo, your color selections should remain the same all through the lifespan of your personal brand.

Make sure that your brand colors are consistently used on all your brand items including: Stationery, Business cards, clothing and/or accessories, File folders, Cellphone case. Coffee mugs or giveaway items, Your office walls, etc.

Take a quick look at the meaning of the following colors for you to be able to choose the most appropriate for your brand:

Blue

Intelligence, wisdom, security, integrity, power, stability, leadership, authority, truth, peace, loyalty, reliability, confidence, hope, clarity, communication, imagination, expertise

Green

Growth, rebirth, nature, optimism, spring, change, fertility, relaxation, youth, luck, healing, environment, prosperity, safety

Yellow

Energy, Sunshine, joy, warmth, happiness, caution, warning, vision, intellect, creativity, light, self-motivation, independence, caution

Orange

Potency, energy, humor, optimism, enthusiasm, determination, encouragement, informality, success, competition, force, productivity, strength, vitality with endurance

Red

Power, attention, love, activity, potency, energy, desire, action, passion, determination, courage, vitality, motivation, playfulness, enthusiasm

Purple

Dignity, royalty, ambition, wealth, competition, mystery, spirituality, mysticism, inspiration, magic, dignity, luxury, personal power, self-worth

Brown

Solid, grounded, earthy, orderly, plain, not luxurious, politeness, coziness, warmth, helpfulness

Pink

Romance, love, warmth, friendship, children, affection, femininity, softness, thoughtfulness, caring, intimacy

Black

Protective, strong, luxurious, strength, power, class, elegance, boldness

Gold

Riches, wealth, fame, the sun

Silver

Mystery, intuition, the moon

Gray

Elegant, classic, well-established

White

Purity, cleanliness, spirituality, openness, truth, refinement, innocence, peace, tranquility

STRATEGY 3: Create Your Brand Identity - 3. Have a Brand Name

Your brand name is the unique name you want to be identified with. What does your name mean? What comes to people's mind when your name is mentioned? What do you want your name to mean in ten years’ time?

Your brand name must be easily recognizable in your kingdom. Your kingdom is where you speak with authority that no one questions you. The stronger your brand is, the stronger the value of your name.

Your brand name could be your actual or pen name. For example, if you are an artist/music label/band, tactically name and promote your brand to stand out from the crowd. Since we are in an Internet age, it would be wise to choose a name that would be easy to search for within the search engines without any competition. Remember to keep in mind that simplicity can equate to effectiveness. Know that being a brand is all about effectiveness.

Before launching an advertising campaign with your new brand name, make sure it has a rightful place on the web. Check to see if the domain name; Facebook profile; Twitter profile; YouTube and other social network profile names are still available.

For people to easily remember or pronounce your name if it is too long, you may have to shorten it; and your initials may be used with your surname if your name is difficult to pronounce or too long. For example, names like Anthony can be shortened as Tony, Alexander as Alex,  Olanrewaju as Lanre or Ola, Olaonipekun as Peks, Omotosho as Tosh, Joshua as Josh, Bankole as Bank, etc

STRATEGY 3: Create Your Brand Identity - 2. Spell Out Your Brand Values

Choose and spell out your core values. This is one of the easiest things to start with in building your personal brand. What exactly do you stand for? What is your belief system? How would you expect your prospective clients or potential fans to think of you? Document these and start presenting yourself to the public in that same light. Let your brand values be your hallmark and watchword.

STRATEGY 3: Create Your Brand Identity - 1. Define your Brand

You have discovered and developed your brand. After learning a lot over a period of time, which may vary from one brand to the other, you now need to create a personal brand identity for yourself.

1.  Define your Brand

First of all describe what you want your personal brand to be. Create the big picture in your mind. Have a clear imagination of, and write down what you want your personal brand to be. Clients buy brands, not products. You can’t be successful as a brand if you can't clearly express the purpose of your brand. What is the reason of your brand’s existence? Your peculiarity makes your brand. What exactly makes you unique? It is very important that your distinction play a significant factor in your personal brand definition.

In defining your brand, factors to consider also include: knowing your mission, identifying the benefits and features of your brand, knowing what your target fans/clients already think of your brand, spelling out what qualities you want them to associate with your brand.

STRATEGY 2: Develop Your Brand - 11. Continue Learning And Updating Your Knowledge

We must keep abreast of new information in the area of our brand. Increase your knowledge through Learning, reading, studying, meditating, and hearing. Don’t forget that we have both Acquired and Experiential Knowledge. You must maintain an up-to-date knowledge of your industry. Learn something new along your brand area regularly.

STRATEGY 2: Develop Your Brand - 10. Be the Best

Become an authority in whatever you are doing. Be the best in your industry. Master your trade by becoming an expert in your profession. Although it is very good to be versatile in your industry, you however need to be specialized at rendering a specific service. You must have a core that distinguishes you from others.

Your brand is built by how hard it is to find a replacement for you when you leave a place. Know your worth and prove your worth. Never be hypocritical. Avoid doing things that go against your brand or what you advocate. Don’t publicize failure in your area of expertise. Failing in new areas is OK, because you’re not trying to be an expert in those. That’s the difference between when you should and should not talk about your failures. The exception to this rule is when your failures become public despite your best efforts. If this happens, confront the issue and explain it - don’t avoid it, or you’ll seem deceitful. You’d rather people learn about your failure from you than someone with no sympathy.

STRATEGY 2: Develop Your Brand - 9. Be Versatile

Learn how to do several duties that is related to your brand. It is very important to have in your arsenal a number of relevant skills-set that will make you stand out among your contemporaries. A driver who has a good knowledge of car repair and maintenance skills will often have better advantages over another without such skills.

STRATEGY 2: Develop Your Brand - 8. Practice and Exercise

Work out and practice what you learn. It is in practice that we become better at what we do. The Holy Book says that iron sharpens iron, as a friend the countenance of his friend. Gain Hands-On Experience in the area of your brand. In developing your brand, you do not have an excuse in the area of practice. Even if you do not have a job, you can get better via:

Apprenticeship

This is when you get yourself trained by a skilled professional in an art, craft, or trade.

Internship

This is when you go in as an assistant or trainee working to gain practical experience in an occupation.

Industrial Training Attachment

For those learning technical skills, the Industrial Training Attachment scheme is an avenue to work and hone their technical skills with very little or no payment. Here technical skills are sharpened with hands-on experience while learning.

Management Training

Young graduates seeking for employment could join companies and organizations as management trainees. Although they may not be well remunerated as full time experienced staff, they however have the opportunity of learning a lot about the brand or industry they are into. Here, they are exposed to several relevant training and induction processes to adopt them into their organization.

Volunteering

This is when you work for someone without being paid. You can hone your skill by deciding to work for someone or organization without being paid. This is a win-win situation. You hone your skill and get better, while the person you helped gets the service free.

Pro Bono

Just like in volunteering, you can get things done for the good of the public without any payment or compensation. It is the Short form of Latin “pro bono publico", meaning for the public good.

STRATEGY 2: Develop Your Brand - 7. 1. Be Tenacious

Determination to stand through every challenge you face is needed to be a solid and successful personal brand. People who overcome great physical challenges do not quit? Work hard and press on. Quitting is not an option. Winners never quit and quitters never win. Tenacity will help you to push through failures.

STRATEGY 2: Develop Your Brand - 6. Apply the Principle of Modeling

Learn by examples. Master excellence by following the recipes of successful brands that relates with yours. All an elephant calf has to do to become as big as the great giant elephant parent is to eat what they eat. In the process of time, it will find itself just as big as the parents. Locate success recipes and follow the processes using the right ingredients to produce the desired flavor and results.

STRATEGY 2: Develop Your Brand - 5. Master the Law of Observation

Learn to recognize new opportunities. Appreciate the good in others. Learn something new every day from people you meet, your environment, situations that comes your way, and both living and non-living things.

STRATEGY 2: Develop Your Brand - 4. Engage the Law of Attraction

Birds of the same feathers flop together; associate and network with men of like-minds. Surround yourself with upwardly mobile individuals.  Fill your mind with positive information. Create an atmosphere of positive vibes around you. Guard your heart. Have an attitude of gratitude. Love and forgive freely. Harbor no bitterness or uncleanness. Attract to your life what you desire. Maintain positive confessions.

STRATEGY 2: Develop Your Brand - 3. Get a Mentor Who Will Be Your Role Model

To develop your personal brand, you need a coach. We all need someone to counsel and guide us as we climb up the ladder of our vocation and avocation in life. We do not need to learn everything by experiencing them when we can learn from those who have trodden the same path we are threading in the journey of life. We should have both direct and indirect mentors. Direct mentors are leaders we have actually relationships with, while indirect mentors are those we learn from via books, videos, audio, and multimedia materials. This saves us years of experiential learning. We do not have to go through all the rigors of re-inventing the wheel.

STRATEGY 2: Develop Your Brand - 2. Pray Through

PUSH. Pray Until Something Happens. Have constant fellowship and intimacy with the Higher Power. Depend on spiritual instructions. Maintain an effective communication with the Divinity via prayers.

Communication is not effective if there is no feedback. Speak to and hear from God all day long. While going about your daily routine, be in the spirit.

STRATEGY 2: Develop Your Brand - 1. Lay a Solid Foundation

You have rolled up your sleeves and dug deep inside to find out what stuff you are made up of. You now know the substance that make you uniquely you. The next thing to do is to develop your brand.

In developing your brand:

1.  Lay a Solid Foundation

Learn the rudiments of your proposed brand. Master the basics. Cultivate the culture of discipline, delay in self-gratification, honesty and hard work. Imbibe sound principles and positive value systems. Don’t compromise on quality and excellence.

Brand Discovery: 8 - Obey the Law of Recognition

The law of recognition must be obeyed to discover your personal brand. You must be able to know, appreciate, and respect your strengths, God-given potentials, innate abilities, natural endowments, gifting, talents, and skills. This will go a long way in helping you to create the best personal brand for yourself.

Likewise, learn to recognize and appreciate the virtues in others that compliment yours, and then find creative avenues to tap into the grace that such people carry.

Brand Discovery: 7 - Find Your Destiny

Your destiny is the inevitable pathway to your destination in life. Locate and walk in the path of your destiny. This is what will guarantee your provision in life. Your location will determine your allocation in life. Walking at the center of God’s plan for your life requires that you specially package yourself. Your personal brand must therefore be a pointer to your destiny, or vice versa. There must be a harmony between your personal brand and destiny.

Brand Discovery: 6 - Identify Your Purpose

Man’s purpose is his assignment here on earth. It is what he was made for. Knowing our essence of existence is very crucial to the definition of our personal/individual brands. An individual’s personal mission should be in alignment with the kind of brand he/she carves for himself/herself. Apostle Tony Olukoyede said that the purpose of a man is his destination in life. Discover God’s Agenda for you.

Brand Discovery: 5 - Take Stock of Compliments

Your personal brand can also be discovered by taking stock and locating the constant feature in the compliments you receive from others. Over time, we can identify the common denominator of the compliments we receive from others. This is a clear pointer to the special ability we have that separates us from our counterparts.

Brand Discovery: 4 - Have a Sharpened Intuition

The voice of the spirit is occasionally received by a spirit that is not regenerated via intuition. Some people call it a hunch.  This is also referred to as the Inner Voice, the Sixth Sense, Premonition, Gut Feeling, Conscience, Perception, or clairvoyance.

This is made possible when a man’s spirit is alert in an environment the signal is high. A sharpened intuition will easily discover the voice of the Higher Power.

Brand Discovery: 3 - Hear the Voice of the Spirit

Man is a spirit being with a soul enclosed in a physical container called body. According to the Bible, God made man from the dust of the ground, and then breathed life into him. This life is the spirit of man that guides him until his death when it shall return back to God. See Genesis 2:7, Ecclesiastes 12:7. Our spirit man is also referred to as our heart, conscience, and inner man. Spirit has no gender.

Soul is that part of man that contains his mind, thoughts, emotions, senses, mindset, intellect, and feelings.

Man’s body houses the soul and the spirit. It is the tangible part of man that interfaces with the physical environment in the material world.

The Higher Power speaks to man via the voice of the spirit. A natural man is spiritually dead, and finds it hard to hear the voice of the spirit, except on few occasions when his mind is in tune with the signals of the spirit man.

The voice of the spirit is quiet and can’t be clearly heard in a noisy environment. In order to discover our personal brand, we need to have a regenerated spirit. The Holy Spirit of God awakens and renews our spirit man so that we can constantly hear what the Higher Power broadcasts per time.

Brand Discovery: 2 - Consult the Higher Power

To discover your personal brand, the factor of the Higher Power cannot be overlooked or over-emphasized. Every great and successful personal brand that ever lived on earth has always been those that recognized and depended on the supernatural.

Every great personality and entity recognizes and constantly relate with the Higher Power. They know that it is wise to have an intimacy with the one Who was, Who is, and Who is to come; the Creator of the Heavens and the earth; the Maker and Master of the entire Universe.

To know who you are, you need to seek your creator. He had a plan in mind before you were made. Every manufacturer always has a reason for the creation of each product that is made. Set yourself apart in prayers, and meditations of His words to discover His purpose for your life. Then, you will be able to journey on the right path to where He has destined you to be.

Brand Discovery: 1 - Look Inward: Personalities - Phlegmatic

A phlegmatic is an introvert who is passive, careful, thoughtful, peaceful, controlled, reliable, even tempered, and calm.

People with this temperament are secretive, reserved, sensible, patient, loving, quiet, committed, faithful, content, and forbearing.

Their awareness is aroused by experiencing others' interest in a matter. They appear uncertain or slow when speaking, and may seem rather cumbersome or awkward. The phlegmatic temperament is traditionally associated with water.

To define your brand, discover and master your temperament. Your personality and temperament type should be a core element of your intended brand image.

Brand Discovery: 1 - Look Inward: Personalities - Melancholic

A melancholic is an introvert who is moody, anxious, rigid, sober, pessimistic, reserved, unsociable, and quiet.

People with this temperament look serious, cautious/suspicious, worried, meticulous, focused, and vulnerable to despair.

They learn through arousing their compassion for others.

The melancholic temperament is traditionally associated with the element of earth.

Brand Discovery: 1 - Look Inward: Personalities - Choleric

A choleric is an extrovert who is touchy, restless, aggressive, excitable, changeable, impulsive, optimistic, ambitious, strong-willed, and active.

People with this temperament tend to be self-centered and loud. They are passionate, rash, impatient, prone to anger, energetic, and try to inculcate that in others. They love to be in control, show leadership, loves planning, create solutions, and practical.

A choleric believes in efficiency, tends to be job-focused with a "do it now" attitude; loves to be respected and admired for work done.

They learn through reciprocated admiration and suitable challenges that identify their abilities.

The choleric temperament is traditionally associated with fire.

Brand Discovery: 1 - Look Inward: Personalities - Sanguine

A sanguine is an extrovert who is a sociable, outgoing, talkative, responsive, easygoing, lively, carefree leader.

People with the sanguine temperament tend to be welcoming, joyful, conversational, and pleasure-seeking. They are pleasant, passionate, motivated, creative, and bursting with ideas. Their weaknesses include forgetfulness, chronic lateness, unreliability, unsentimental, and inconsistency in routines.

They learn through complimentary people and arousing their love for a topic.

Sanguine temperament is traditionally associated with air.

Brand Discovery: 1 - Look Inward: Personalities

A man’s personality is the sum of all his behaviors, dispositions, attitudes, interests, emotional reactions, social life, and other personal qualities that is sustained over a long time.

Tim and Beverly LaHaye wrote several books on temperaments and personalities, that reveals the different personalities of men.

There are four basic personality types, sanguine (fun-loving and outgoing), choleric (determined and natural leader), melancholic (thinker and dreamer), and phlegmatic (easy-going and quiet).

Brand Discovery: 1 - Look Inward

Personal branding is not a camouflage you put on to deceive others but a presentation of your actual image. It is an act of putting your candle on a bushel and displaying your strength and beauty on the mountain-top for others to see.

To discover your personal brand:

1.       Look Inward.

Your personal brand should be built around your personality. Self-discovery has to be made by you. To help you in this self-discovery phase, here are questions you may want to ask yourself? Consider these questions, reflect on them and take your time in responding to them.

You must ask yourself some important questions like: (Answer these questions and fill them in on the spaces provided below. If not sure now, come back to these pages later, after discovering them, to fill them)

What is my destiny? (Your destiny is your certain future: the seemingly programmed and unavoidable chains of events that will happen to you. It is the inner purpose of your life that can be discovered and realized. Your destiny is a force that predetermines what will happen to you.)

_____________________________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

What is my purpose here on earth? (Your purpose is the reason for your existence here on earth. It is your core assignment on earth. Your purpose is your essence of living on earth.)

_____________________________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

Where am I coming from? (Your background and past)

_____________________________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

Where am I? (Your current status and position.)

_____________________________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

Where am I going? (Your ending.)

_____________________________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

Who am I? (Your true identity.)

_____________________________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

To discover your personal brand, you may also start asking members of your family, friends, colleagues, clients, and acquaintances to tell you the qualities they know you have.

Now write them out:

My Strengths:

_____________________________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

My Weaknesses:

_____________________________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

Be sincere to yourself and take stock of the following; and then fill them in the table below.

	S/N	LIST
Natural / Innate Abilities	1
	2
	3
	4
	5
Talents	1
	2
	3
	4
	5
Habits	1
	2
	3
	4
	5
Experiences (Good and Bad, Personal and Past)	1
	2
	3
	4
	5
Skill Set	1
	2
	3
	4
	5
Gifts (Spiritual)	1
	2
	3
	4
	5
Extra-Curricular Activities	1
	2
	3
	4
	5
Interests	1
	2
	3
	4
	5
Hobbies	1
	2
	3
	4
	5
Exposure	1
	2
	3
	4
	5
Vocation	1
	2
	3
	4
	5
Avocation	1
	2
	3
	4
	5