Brand Discovery: 1 - Look Inward

Personal branding is not a camouflage you put on to deceive others but a presentation of your actual image. It is an act of putting your candle on a bushel and displaying your strength and beauty on the mountain-top for others to see.

To discover your personal brand:

1.       Look Inward.

Your personal brand should be built around your personality. Self-discovery has to be made by you. To help you in this self-discovery phase, here are questions you may want to ask yourself? Consider these questions, reflect on them and take your time in responding to them.

You must ask yourself some important questions like: (Answer these questions and fill them in on the spaces provided below. If not sure now, come back to these pages later, after discovering them, to fill them)

What is my destiny? (Your destiny is your certain future: the seemingly programmed and unavoidable chains of events that will happen to you. It is the inner purpose of your life that can be discovered and realized. Your destiny is a force that predetermines what will happen to you.)

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What is my purpose here on earth? (Your purpose is the reason for your existence here on earth. It is your core assignment on earth. Your purpose is your essence of living on earth.)

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Where am I coming from? (Your background and past)

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Where am I? (Your current status and position.)

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Where am I going? (Your ending.)

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Who am I? (Your true identity.)

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To discover your personal brand, you may also start asking members of your family, friends, colleagues, clients, and acquaintances to tell you the qualities they know you have.

Now write them out:

My Strengths:

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My Weaknesses:

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Be sincere to yourself and take stock of the following; and then fill them in the table below.

	S/N	LIST
Natural / Innate Abilities	1
	2
	3
	4
	5
Talents	1
	2
	3
	4
	5
Habits	1
	2
	3
	4
	5
Experiences (Good and Bad, Personal and Past)	1
	2
	3
	4
	5
Skill Set	1
	2
	3
	4
	5
Gifts (Spiritual)	1
	2
	3
	4
	5
Extra-Curricular Activities	1
	2
	3
	4
	5
Interests	1
	2
	3
	4
	5
Hobbies	1
	2
	3
	4
	5
Exposure	1
	2
	3
	4
	5
Vocation	1
	2
	3
	4
	5
Avocation	1
	2
	3
	4
	5