Friday, June 12, 2015

Brand Discovery: 1 - Look Inward: Personalities - Choleric

A choleric is an extrovert who is touchy, restless, aggressive, excitable, changeable, impulsive, optimistic, ambitious, strong-willed, and active.
People with this temperament tend to be self-centered and loud. They are passionate, rash, impatient, prone to anger, energetic, and try to inculcate that in others. They love to be in control, show leadership, loves planning, create solutions, and practical.

A choleric believes in efficiency, tends to be job-focused with a "do it now" attitude; loves to be respected and admired for work done.

They learn through reciprocated admiration and suitable challenges that identify their abilities.

The choleric temperament is traditionally associated with fire.

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