STRATEGY 2: Develop Your Brand - 1. Lay a Solid Foundation

You have rolled up your sleeves and dug deep inside to find out what stuff you are made up of. You now know the substance that make you uniquely you. The next thing to do is to develop your brand.

In developing your brand:

1.  Lay a Solid Foundation

Learn the rudiments of your proposed brand. Master the basics. Cultivate the culture of discipline, delay in self-gratification, honesty and hard work. Imbibe sound principles and positive value systems. Don’t compromise on quality and excellence.