STRATEGY 3: Create Your Brand Identity - 2. Spell Out Your Brand Values

Choose and spell out your core values. This is one of the easiest things to start with in building your personal brand. What exactly do you stand for? What is your belief system? How would you expect your prospective clients or potential fans to think of you? Document these and start presenting yourself to the public in that same light. Let your brand values be your hallmark and watchword.