Brand Discovery: 1 - Look Inward: Personalities - Phlegmatic

A phlegmatic is an introvert who is passive, careful, thoughtful, peaceful, controlled, reliable, even tempered, and calm.

People with this temperament are secretive, reserved, sensible, patient, loving, quiet, committed, faithful, content, and forbearing.

Their awareness is aroused by experiencing others' interest in a matter. They appear uncertain or slow when speaking, and may seem rather cumbersome or awkward. The phlegmatic temperament is traditionally associated with water.

To define your brand, discover and master your temperament. Your personality and temperament type should be a core element of your intended brand image.

Brand Discovery: 1 - Look Inward: Personalities

A man’s personality is the sum of all his behaviors, dispositions, attitudes, interests, emotional reactions, social life, and other personal qualities that is sustained over a long time.

Tim and Beverly LaHaye wrote several books on temperaments and personalities, that reveals the different personalities of men.

There are four basic personality types, sanguine (fun-loving and outgoing), choleric (determined and natural leader), melancholic (thinker and dreamer), and phlegmatic (easy-going and quiet).