Brand Discovery: 1 - Look Inward: Personalities - Melancholic

A melancholic is an introvert who is moody, anxious, rigid, sober, pessimistic, reserved, unsociable, and quiet.

People with this temperament look serious, cautious/suspicious, worried, meticulous, focused, and vulnerable to despair.

They learn through arousing their compassion for others.

The melancholic temperament is traditionally associated with the element of earth.

Brand Discovery: 1 - Look Inward: Personalities

A man’s personality is the sum of all his behaviors, dispositions, attitudes, interests, emotional reactions, social life, and other personal qualities that is sustained over a long time.

Tim and Beverly LaHaye wrote several books on temperaments and personalities, that reveals the different personalities of men.

There are four basic personality types, sanguine (fun-loving and outgoing), choleric (determined and natural leader), melancholic (thinker and dreamer), and phlegmatic (easy-going and quiet).