STRATEGY 2: Develop Your Brand - 11. Continue Learning And Updating Your Knowledge

We must keep abreast of new information in the area of our brand. Increase your knowledge through Learning, reading, studying, meditating, and hearing. Don’t forget that we have both Acquired and Experiential Knowledge. You must maintain an up-to-date knowledge of your industry. Learn something new along your brand area regularly.

STRATEGY 2: Develop Your Brand - 10. Be the Best

Become an authority in whatever you are doing. Be the best in your industry. Master your trade by becoming an expert in your profession. Although it is very good to be versatile in your industry, you however need to be specialized at rendering a specific service. You must have a core that distinguishes you from others.

Your brand is built by how hard it is to find a replacement for you when you leave a place. Know your worth and prove your worth. Never be hypocritical. Avoid doing things that go against your brand or what you advocate. Don’t publicize failure in your area of expertise. Failing in new areas is OK, because you’re not trying to be an expert in those. That’s the difference between when you should and should not talk about your failures. The exception to this rule is when your failures become public despite your best efforts. If this happens, confront the issue and explain it - don’t avoid it, or you’ll seem deceitful. You’d rather people learn about your failure from you than someone with no sympathy.

STRATEGY 2: Develop Your Brand - 2. Pray Through

PUSH. Pray Until Something Happens. Have constant fellowship and intimacy with the Higher Power. Depend on spiritual instructions. Maintain an effective communication with the Divinity via prayers.

Communication is not effective if there is no feedback. Speak to and hear from God all day long. While going about your daily routine, be in the spirit.