STRATEGY 2: Develop Your Brand - 11. Continue Learning And Updating Your Knowledge

We must keep abreast of new information in the area of our brand. Increase your knowledge through Learning, reading, studying, meditating, and hearing. Don’t forget that we have both Acquired and Experiential Knowledge. You must maintain an up-to-date knowledge of your industry. Learn something new along your brand area regularly.

STRATEGY 2: Develop Your Brand - 3. Get a Mentor Who Will Be Your Role Model

To develop your personal brand, you need a coach. We all need someone to counsel and guide us as we climb up the ladder of our vocation and avocation in life. We do not need to learn everything by experiencing them when we can learn from those who have trodden the same path we are threading in the journey of life. We should have both direct and indirect mentors. Direct mentors are leaders we have actually relationships with, while indirect mentors are those we learn from via books, videos, audio, and multimedia materials. This saves us years of experiential learning. We do not have to go through all the rigors of re-inventing the wheel.