Become
an authority in whatever you are doing. Be the best in your industry. Master your
trade by becoming an expert in your profession. Although it is very good to be
versatile in your industry, you however need to be specialized at rendering a
specific service. You must have a core that distinguishes you from others.
Your
brand is built by how hard it is to find a replacement for you when you leave a
place. Know your worth and prove your worth. Never be hypocritical. Avoid doing
things that go against your brand or what you advocate. Don’t publicize failure
in your area of expertise. Failing in new areas is OK, because you’re not
trying to be an expert in those. That’s the difference between when you should
and should not talk about your failures. The exception to this rule is when
your failures become public despite your best efforts. If this happens,
confront the issue and explain it - don’t avoid it, or you’ll seem deceitful.
You’d rather people learn about your failure from you than someone with no
sympathy.
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