You need to have
unique colors that your brand will be identified with. Color is important to
validating your personal brand by passing a great message about your brand.
Your brand color is the most significant element of your visual brand identity
because it stirs up emotions in people. This makes them to remember your brand.
Thus, choose colors that best represent your personality and your brand.
The Color Marketing
Group did a study on colors, and it shows that:
·
Color increases brand recognition by
up to 80 percent.
·
Color improves readership as much as
40 percent.
·
Color accelerates learning from 55 to
78 percent.
·
Color increases comprehension by 73
percent.
·
Color ads are read up to 42 percent
more than similar ads in black and white.
·
Color can be up to 85 percent of the
reason people decide to buy.
Colors communicate. Each
hue signifies diverse attributes about a brand. You are a brand, and you need
to know that colors have meanings and make bold statements. You must think
through those meanings before you can determine that your preferred color will
be your customers’ preference too.
You may have to
invest in the services of a professional designer in choosing and/or combining
your brand colors. It’s really worth the initial expense to ensure that you get
your brand color choices right the first time. Just like your brand logo, your
color selections should remain the same all through the lifespan of your
personal brand.
Make sure that your
brand colors are consistently used on all your brand items including: Stationery,
Business cards, clothing and/or accessories, File folders, Cellphone case. Coffee
mugs or giveaway items, Your office walls, etc.
Take a quick look at
the meaning of the following colors for you to be able to choose the most
appropriate for your brand:
Intelligence, wisdom,
security, integrity, power, stability, leadership, authority, truth, peace,
loyalty, reliability, confidence, hope, clarity, communication, imagination, expertise
Growth, rebirth,
nature, optimism, spring, change, fertility, relaxation, youth, luck, healing,
environment, prosperity, safety
Energy, Sunshine,
joy, warmth, happiness, caution, warning, vision, intellect, creativity, light,
self-motivation, independence, caution
Potency, energy, humor,
optimism, enthusiasm, determination, encouragement, informality, success,
competition, force, productivity, strength, vitality with endurance
Power, attention,
love, activity, potency, energy, desire, action, passion, determination,
courage, vitality, motivation, playfulness, enthusiasm
Dignity, royalty,
ambition, wealth, competition, mystery, spirituality, mysticism, inspiration,
magic, dignity, luxury, personal power, self-worth
Solid, grounded,
earthy, orderly, plain, not luxurious, politeness, coziness, warmth, helpfulness
Romance, love,
warmth, friendship, children, affection, femininity, softness, thoughtfulness,
caring, intimacy
Protective, strong,
luxurious, strength, power, class, elegance, boldness
Riches, wealth, fame,
the sun
Mystery, intuition,
the moon
Elegant, classic, well-established
Purity,
cleanliness, spirituality, openness, truth, refinement, innocence, peace, tranquility
