STRATEGY 3: Create Your Brand Identity - 2. Spell Out Your Brand Values

Choose and spell out your core values. This is one of the easiest things to start with in building your personal brand. What exactly do you stand for? What is your belief system? How would you expect your prospective clients or potential fans to think of you? Document these and start presenting yourself to the public in that same light. Let your brand values be your hallmark and watchword.

STRATEGY 3: Create Your Brand Identity - 1. Define your Brand

You have discovered and developed your brand. After learning a lot over a period of time, which may vary from one brand to the other, you now need to create a personal brand identity for yourself.

1.  Define your Brand

First of all describe what you want your personal brand to be. Create the big picture in your mind. Have a clear imagination of, and write down what you want your personal brand to be. Clients buy brands, not products. You can’t be successful as a brand if you can't clearly express the purpose of your brand. What is the reason of your brand’s existence? Your peculiarity makes your brand. What exactly makes you unique? It is very important that your distinction play a significant factor in your personal brand definition.

In defining your brand, factors to consider also include: knowing your mission, identifying the benefits and features of your brand, knowing what your target fans/clients already think of your brand, spelling out what qualities you want them to associate with your brand.

STRATEGY 2: Develop Your Brand - 11. Continue Learning And Updating Your Knowledge

We must keep abreast of new information in the area of our brand. Increase your knowledge through Learning, reading, studying, meditating, and hearing. Don’t forget that we have both Acquired and Experiential Knowledge. You must maintain an up-to-date knowledge of your industry. Learn something new along your brand area regularly.

STRATEGY 2: Develop Your Brand - 10. Be the Best

Become an authority in whatever you are doing. Be the best in your industry. Master your trade by becoming an expert in your profession. Although it is very good to be versatile in your industry, you however need to be specialized at rendering a specific service. You must have a core that distinguishes you from others.

Your brand is built by how hard it is to find a replacement for you when you leave a place. Know your worth and prove your worth. Never be hypocritical. Avoid doing things that go against your brand or what you advocate. Don’t publicize failure in your area of expertise. Failing in new areas is OK, because you’re not trying to be an expert in those. That’s the difference between when you should and should not talk about your failures. The exception to this rule is when your failures become public despite your best efforts. If this happens, confront the issue and explain it - don’t avoid it, or you’ll seem deceitful. You’d rather people learn about your failure from you than someone with no sympathy.

STRATEGY 2: Develop Your Brand - 9. Be Versatile

Learn how to do several duties that is related to your brand. It is very important to have in your arsenal a number of relevant skills-set that will make you stand out among your contemporaries. A driver who has a good knowledge of car repair and maintenance skills will often have better advantages over another without such skills.

STRATEGY 2: Develop Your Brand - 8. Practice and Exercise

Work out and practice what you learn. It is in practice that we become better at what we do. The Holy Book says that iron sharpens iron, as a friend the countenance of his friend. Gain Hands-On Experience in the area of your brand. In developing your brand, you do not have an excuse in the area of practice. Even if you do not have a job, you can get better via:

Apprenticeship

This is when you get yourself trained by a skilled professional in an art, craft, or trade.

Internship

This is when you go in as an assistant or trainee working to gain practical experience in an occupation.

Industrial Training Attachment

For those learning technical skills, the Industrial Training Attachment scheme is an avenue to work and hone their technical skills with very little or no payment. Here technical skills are sharpened with hands-on experience while learning.

Management Training

Young graduates seeking for employment could join companies and organizations as management trainees. Although they may not be well remunerated as full time experienced staff, they however have the opportunity of learning a lot about the brand or industry they are into. Here, they are exposed to several relevant training and induction processes to adopt them into their organization.

Volunteering

This is when you work for someone without being paid. You can hone your skill by deciding to work for someone or organization without being paid. This is a win-win situation. You hone your skill and get better, while the person you helped gets the service free.

Pro Bono

Just like in volunteering, you can get things done for the good of the public without any payment or compensation. It is the Short form of Latin “pro bono publico", meaning for the public good.

STRATEGY 2: Develop Your Brand - 7. 1. Be Tenacious

Determination to stand through every challenge you face is needed to be a solid and successful personal brand. People who overcome great physical challenges do not quit? Work hard and press on. Quitting is not an option. Winners never quit and quitters never win. Tenacity will help you to push through failures.

STRATEGY 2: Develop Your Brand - 6. Apply the Principle of Modeling

Learn by examples. Master excellence by following the recipes of successful brands that relates with yours. All an elephant calf has to do to become as big as the great giant elephant parent is to eat what they eat. In the process of time, it will find itself just as big as the parents. Locate success recipes and follow the processes using the right ingredients to produce the desired flavor and results.

STRATEGY 2: Develop Your Brand - 5. Master the Law of Observation

Learn to recognize new opportunities. Appreciate the good in others. Learn something new every day from people you meet, your environment, situations that comes your way, and both living and non-living things.

STRATEGY 2: Develop Your Brand - 4. Engage the Law of Attraction

Birds of the same feathers flop together; associate and network with men of like-minds. Surround yourself with upwardly mobile individuals.  Fill your mind with positive information. Create an atmosphere of positive vibes around you. Guard your heart. Have an attitude of gratitude. Love and forgive freely. Harbor no bitterness or uncleanness. Attract to your life what you desire. Maintain positive confessions.

STRATEGY 2: Develop Your Brand - 3. Get a Mentor Who Will Be Your Role Model

To develop your personal brand, you need a coach. We all need someone to counsel and guide us as we climb up the ladder of our vocation and avocation in life. We do not need to learn everything by experiencing them when we can learn from those who have trodden the same path we are threading in the journey of life. We should have both direct and indirect mentors. Direct mentors are leaders we have actually relationships with, while indirect mentors are those we learn from via books, videos, audio, and multimedia materials. This saves us years of experiential learning. We do not have to go through all the rigors of re-inventing the wheel.

STRATEGY 2: Develop Your Brand - 2. Pray Through

PUSH. Pray Until Something Happens. Have constant fellowship and intimacy with the Higher Power. Depend on spiritual instructions. Maintain an effective communication with the Divinity via prayers.

Communication is not effective if there is no feedback. Speak to and hear from God all day long. While going about your daily routine, be in the spirit.