Sunday, June 14, 2015

Brand Discovery: 1 - Look Inward: Personalities - Phlegmatic

A phlegmatic is an introvert who is passive, careful, thoughtful, peaceful, controlled, reliable, even tempered, and calm.
People with this temperament are secretive, reserved, sensible, patient, loving, quiet, committed, faithful, content, and forbearing.

Their awareness is aroused by experiencing others' interest in a matter. They appear uncertain or slow when speaking, and may seem rather cumbersome or awkward. The phlegmatic temperament is traditionally associated with water.

To define your brand, discover and master your temperament. Your personality and temperament type should be a core element of your intended brand image.

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