Brand Discovery: 1 - Look Inward: Personalities

A man’s personality is the sum of all his behaviors, dispositions, attitudes, interests, emotional reactions, social life, and other personal qualities that is sustained over a long time.

Tim and Beverly LaHaye wrote several books on temperaments and personalities, that reveals the different personalities of men.

There are four basic personality types, sanguine (fun-loving and outgoing), choleric (determined and natural leader), melancholic (thinker and dreamer), and phlegmatic (easy-going and quiet).